NOT YOUR FAULT is more than just lingerie, clothing or accessories. NYF it’s a feeling of freedom — of self-expression, comfort, uniqueness, and acceptance. We’re inspired by your brightest moments — unforgettable sunsets, travels, dates, your drive, emotions, sensations, your inner world. Our goal is to stay in harmony with you.

We are a slow fashion brand specializing in lingerie, swimwear, womenswear and accessories, created with care for the environment, ethical production, and thoughtful design. Each of our pieces is a blend of individuality, comfort, and craftsmanship.

NYF believe that style shouldn’t come at the cost of the planet. That’s why the majority of our garments are made from deadstock materials – high-quality fabric leftovers that were never sold or are no longer in production and will not be manufactured again. By repurposing these textiles, we reduce the demand for new fabric production and give a second life to what already exists.

All of our pieces are handcrafted in limited quantities, which helps avoid overproduction and allows us to focus on every detail. We also use sustainable packaging – recycled, recyclable, or biodegradable – and are constantly looking for new ways to reduce our environmental footprint. We’re not perfect – but we make daily choices that prioritize both people and the planet. Because caring is always in style.

Since its launch in 2020, the NOT YOUR FAULT community has been steadily growing — built on trust, loyalty, and a shared sense of quality and individuality. From the beginning, we have focused on creating pieces that respond to essential needs — comfort, quality, and a sense of self. From lingerie to accessories, each item is thoughtfully considered in every detail. Over time, the range has naturally expanded beyond lingerie, moving into a wider everyday wardrobe. Pieces that work together easily and remain part of daily life.

NYF develops its pieces in-house, with multiple stages of quality control. We continuously refine construction techniques and work with materials, shapes, and silhouettes. Above all, NOT YOUR FAULT pieces are defined by their character. With us, it’s always about something a little more special.

P.S.
We value and care for every single customer.

With love,
Your NYF team